Koddi

PRODUCT DESIGN · DESIGN SYSTEM

TIMELINE

2024 — Ongoing

ROLE

Product Designer

TOOLS

Figma

At Koddi, I took ownership of rebuilding the company’s design system while designing high-impact advertiser experiences across multiple product surfaces.

Koddi

PRODUCT DESIGN

Piggy

PRODUCT DESIGN

Spotify Echo

PRODUCT DESIGN


Koichi Sato

MULTIMEDIA

Modern Love

EXPERIMENTAL MEDIA

Sex Work, Reframed

DATA VISUALIZATION

Building Katalyst

DESIGN SYSTEM

I took ownership of rebuilding Koddi’s design system from the ground up, turning a fragmented set of components into a scalable, Tailwind-aligned system shared across design and engineering. I worked closely with engineers to define variables, standardize components, and create a single source of truth that made implementation faster, cleaner, and way more consistent across products.

What's ahead

LEADING AUGGIE

I now work across Koddi Ads and their enterprise products. Right now I'm leading the launch of Auggie, their AI-powered ad tech copilot.

Auggie Control Room

Working across every surface

KODDI ENTERPRISE AND ADS

Alongside systems work, I designed and shipped 0→1 experiences across Koddi Ads and Enterprise — from advertiser growth dashboards to campaign creation flows and interactive prototypes used in client pitches and leadership reviews.